A Z A T U R E LUXURY ACCESSORY PREMIERE LAUNCH

Released on: November 5, 2007, 10:25 am

Press Release Author: A Z A T U R E

Industry: Apparel & Fashion

Press Release Summary: Luxury and unique fine jewelry line, A Z A T U R E announces
winter launch for specialty collection.

Press Release Body:
Azature, born and raised in Hollywood, California by a long line of jewelers, is
thrilled to announce his debut collection. Utilizing an exciting, new
chemically-formulated metal, platinum sterling, Azature's line consists of ten
rings, four bangles and three necklaces, handcrafted with this exclusive,
revolutionary hybrid of precious metals. The pieces-for both men and women-- are
finished with black diamonds, enamel, blackened platinum, and an array of precious
stones.

Growing up, Azature fell in love with the luxury, opulence, and fierceness of
Hollywood, and couldn't resist translating his influences into designs. His
grandfather, who started the family's first jewelry business more than 60 years ago,
was known for bringing quality, expertise, and luxury to tastemakers around the
globe, and Azature is determined to reflect that commitment in his own pieces.

After Azature's graduation from Parsons Design School in NYC, he felt the urge to
return to Hollywood and establish a line embodying his aesthetic ideal of a unisex,
high-fashion world. A world without boundaries. A world where everyone can be
anyone. After working with design legends including Richard Tyler, Alexander
McQueen, and stylist Andrea Lieberman, and being named by The New York Daily News as
one of "fashion's soon-to-be stars," Azature set out to make his own mark in
fashion.

Azature's stunning, accomplished first collection displays the craftsmanship of
decades of experience, bringing all the detail and exquisite workmanship of a small,
family-owned jewelry business to the luxe, high-end pieces he creates.

Please visit www.azature.com for stockists, press, and contact information and an
online look book

Web Site: http://www.azature.com

Contact Details: 888.494.6116
sales@azature.com

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